Albertans have chosen Moraine Lake in Banff National Park as the new design for the province’s licence plate.
Albertans have spoken and for the first time in more than 40 years, a new refreshed licence plate with the “Strong and Free” motto will hit the road in 2026.
After three rounds of voting and more than 240,000 votes cast, the iconic Moraine Lake in Banff National Park will be featured on the province’s new licence plate.
“Albertans know who we are and what we stand for: we are strong, free, resilient and united by the natural beauty that defines our home. Moraine Lake is recognized around the world, and the fact that Albertans chose it makes this new plate deeply meaningful,” said Alberta Premier Danielle Smith.
“Thank you to the Albertans who cast more than 240,000 votes and helped choose a design that showcases Alberta’s natural beauty and will stand as a proud symbol of our province for years to come.”
The new design incorporates reflective technology to improve readability for law enforcement and automated systems in low-light conditions, and to meet international standards for visibility, legibility and counterfeit resistance.
If an Albertan wants to replace their current plate for the new licence plate once it is released, they can voluntarily pay a $28 fee.
Alternatively, Albertans could obtain a new plate on their vehicle registration renewal date at no additional cost.
Motorists may also continue using the previous licence plate once the new licence plate is brought onboard, provided it is still in good condition.
The plates will be available to Albertans in mid-2026.
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