On World Cancer Day 2025, the Terry Fox Foundation and the Terry Fox Research Institute unveiled their most ambitious initiative yet: the ‘Finish It’ brand platform. This new movement is set to revolutionize cancer research in Canada, building on Terry Fox’s legacy and uniting the brightest scientific minds across the country. At the heart of this campaign is a powerful short film featuring a never-before-heard version of Courage by The Tragically Hip, using groundbreaking special effects to bring Terry Fox’s Marathon of Hope back to life in a poignant and inspiring way.
To learn more about this initiative, we spoke with Darrin Park, a passionate advocate for cancer research and a key figure in supporting the Terry Fox Foundation.
Find out more about the Finish It Campaign here: https://terryfox.org/
See the video here: https://www.youtube.com/watch?v=M4lp8G0a5XY
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